July Winners & Losers — Tyson Stockton // previsible.io

Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same type of impact in performance. Today, Tyson discusses this month’s SEO winners and losers.
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

  • Part 1 July Winners & Losers — Tyson Stockton // previsible.io

Show Notes

  • 02:50
    Changes observed in streaming services
    There was a significant drop across Netflix, Hulu, Disney +, and Twitch.tv in the first week of July. Then, search performance increased to slightly higher than it had been originally.
  • 04:54
    Top performing streaming services for July
    While Netflix has been trending down over the last three months, Disney + and Twitch.tv have steadily gained traction. And both domains are near an all-time high.
  • 07:25
    Why Twitch is grouped with streaming apps and not UGC sites
    While it is closer aligned to social platforms, Twitch has primarily video assets. So, it all comes down to the way Google is consuming similarly styled assets.
  • 08:48
    Search performance on social media sites
    TikTok gained 26% at the start of July. Looking at June vs Julys performance, theyre up in the mid-thirties, and the momentum continues.
  • 10:13
    Why Googles algorithmic shifts have favored social media sites
    In particular, the core updates have favored Instagram and TikTok. And this is a result of Googles growing understanding of video and images, and the subsequent weight given to those content types.
  • 12:03
    Googles prioritization of UGC, rich media, and video content on social media
    Its a case where Google is better able to understand those content types and reward the higher quality. So, theyre looking at peoples interactions with those sites and feeding it into their algorithm.
  • 13:02
    Declining social media sites
    Facebook has consistently been losing market share since June. And, Pinterest started off July doing well but ended up losing 20% of its visibility towards the months end.
  • 15:15
    Real estate site search performance
    Zillow, Realtor.com, Trulia, and Redfin all saw growth this month, especially towards the end of the month. Zillow 14.2% while Zillow gained 12.5%.
  • 16:56
    Search performance in the motor vehicle industry
    Autotrader saw a 13% increase this month. CarGurus, Cars.com and Kelly Blue Book also grew this month.
  • 19:01
    Loser of the month
    Pinterest is the loser of the month as a result of its 20% decrease. Facebook also performed poorly in the social space.
  • 20:07
    Winner of the month
    TikTok is this months winner based on its performance since the end of May up until now. And theyve also been able to get to 1.5 million in search volume.

Quotes

  • "Netflix has been slipping for the last three months. But, the ones whove seen the greatest growth over a larger period of time are Disney + and Twitch.tv." -Tyson Stockton, Co-Founder, PreVisible.io

  • "With the last core update, Twitch.tv, had a huge jump in performance. Both Twitch.tv and Disney + are at a near all-time high. They've been gaining the most traction overall." -Tyson Stockton, Co-Founder, PreVisible.io

  • "At the beginning of the month, TikTok had its biggest gain of 26%. For the month, they're up in the mid thirties from July versus June. So, their momentum continues to progress forward." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Instagram's currently just under 13 million and TikToks at 1 million from an SEO visibility standpoint." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Facebook didn't see a ton of change with the core algorithm update. At the end of June, they were at 18 million. Now they're sitting just above 16 million." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Pinterest started out the month doing right, but just this last week they lost 20% of their visibility." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Some of the largest gains in real estate were from Zillow that jumped up to 14.2% and Realtor that jumped up 12.5%." -Tyson Stockton, Co-Founder, PreVisible.io

  • "Autotrader saw about a 13% increase for this month." -Tyson Stockton, Co-Founder, PreVisible.io

  • Part 1 July Winners & Losers — Tyson Stockton // previsible.io
About the speaker

Tyson Stockton

previsible.io

is a little camera shy

Tyson is Co-Founder and Educational Partner at PreVisible.io

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    Part 1July Winners & Losers — Tyson Stockton // previsible.io

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks at the trends behind SEO’s biggest movers, shakers, and slackers in July. With the hike in interest rates and the downturn in the economy, we’ve seen titans like Walmart and Shopify suffer in terms of business performance. Surprisingly, real estate and car sites aren’t showing the same type of impact in performance. Today, Tyson discusses this month’s SEO winners and losers.